Shah Alam, June
17, 2016 – With the aim to
inspire Malaysians in savouring the pleasures of the good life and perfecting
the art of indulgence, IDEAL® Full Cream Evaporated Milk teamed up with
Celebrity MasterChef Dato’ Fazley Yaakob in a series of cooking showcases, with
the first session kicked off at AEON Mall Shah Alam today.
Held in conjunction with holy month of Ramadhan and the upcoming Hari Raya festive season,
the highlight of the event was the sharing of new recipes that showcased the
rich creamy taste and texture of IDEAL®, known for its gift, as an
international pedigree, for producing high quality and superior culinary
experiences. Invited guests at the event also witnessed the unveiling of IDEAL®
Full Cream Evaporated Milk’s new label.
Commenting on collaborating once again with Chef Dato’ Fazley, Category
Head of Condensed Milk, F&N Dairies, Ms. Eileen Chan said, “With IDEAL®, we are committed to
inspire gourmet creations and setting gold standards in sweet creations. Through the cooking showcase and story Dato’
Fazley shared with us today, we hope our guests, including members from “Persatuan
Wanita Inspirasi Negara” walked home with some inspired moments; to empower
Malaysian women”.
Chef Dato' Fazley was being interviewed after winning the "Chef Selebriti Pilihan Online" award during #apo2016. Source: Youtube |
Chef Dato’ Fazley
who recently won the top award at “Chef Selebriti Pilihan Online”
shared, “IDEAL® is my perfect partner, whether it’s baking for special
occasions or cooking for my family. This year, more new dessert
recipes have been created to delight IDEAL® fans, such as the Banana and Peach Crumble with Vanilla
Sauce and Creamy Corn Pudding with Desiccated Coconut. The secret ingredient
used to enhance the recipe’s full cream goodness and aroma is of course
none other than IDEAL®. I’m
honoured today to be invited by IDEAL® to demonstrate three new recipes that
featured perfection whilst sharing my life journey which in many ways is
like IDEAL®, flavourful
and imaginative”.
“With the coming Hari
Raya Aidilfitri, many families will be hosting open houses to receive and
entertain neighbours, family and friends. We hope our new recipes will add to
the festive cheer and delight them with the feeling of sharing and abundance.”
concluded Eileen.
IDEAL® and its brand ambassador Chef Dato’ Fazley will be embarking on
a series of cooking showcases around Klang Valley, beginning May 14 to showcase
new recipes co-created with IDEAL®. Brochures featuring the tempting new
recipes are available at all major hypermarkets.
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