Saturday, June 18, 2016

IDEAL® Inspires Malaysians with Culinary Delicacies by Chef Dato’ Fazley Yaakob this Festive Season



Voila! Held in conjunction with the upcoming festive season, the kick off of IDEAL®’s Cooking Showcase with Chef Dato’ Fazley also saw the unveiling of IDEAL® Full Cream Evaporated Milk’s new label which carries a contemporary and refreshing look.


Shah Alam, June 17, 2016 – With the aim to inspire Malaysians in savouring the pleasures of the good life and perfecting the art of indulgence, IDEAL® Full Cream Evaporated Milk teamed up with Celebrity MasterChef Dato’ Fazley Yaakob in a series of cooking showcases, with the first session kicked off at AEON Mall Shah Alam today.


Chef Dato’ Fazley is whipping up his signature Fiery Creamy Smoked Chicken Pasta co-created with IDEAL® Full Cream Evaporated Milk at the recent IDEAL® Cooking Showcase with Chef Dato’ Fazley at AEON Shah Alam. Looks Yummeh!

Held in conjunction with holy month of Ramadhan and the upcoming Hari Raya festive season, the highlight of the event was the sharing of new recipes that showcased the rich creamy taste and texture of IDEAL®, known for its gift, as an international pedigree, for producing high quality and superior culinary experiences. Invited guests at the event also witnessed the unveiling of IDEAL® Full Cream Evaporated Milk’s new label.


Group photo at IDEAL®’s Cooking Showcase with Chef Dato’ Fazley were (from left) Ms. Eileen Chan, Category Head of Condensed Milk, F&N Dairies; Mr. Lai Ming Kong, Senior Vice President of Domestic Commercial Operations, Fraser & Neave Holdings Bhd; IDEAL®’s brand ambassador Chef Dato’ Fazley; Mr. Jauhar Munir, General Manager of Marketing, F&N and Mr. James Chean, Vice President, Strategic Business Unit (Central & North), F&N.
Commenting on collaborating once again with Chef Dato’ Fazley, Category Head of Condensed Milk, F&N Dairies, Ms. Eileen Chan said, With IDEAL®, we are committed to inspire gourmet creations and setting gold standards in sweet creations. Through the cooking showcase and story Dato’ Fazley shared with us today, we hope our guests, including members from “Persatuan Wanita Inspirasi Negara” walked home with some inspired moments; to empower Malaysian women”.

Chef Dato' Fazley was being interviewed after winning the "Chef Selebriti Pilihan Online" award during #apo2016. Source: Youtube

Chef Dato’ Fazley who recently won the top award at “Chef Selebriti Pilihan Online” shared, “IDEAL® is my perfect partner, whether it’s baking for special occasions or cooking for my family. This year, more new dessert recipes have been created to delight IDEAL® fans, such as the Banana and Peach Crumble with Vanilla Sauce and Creamy Corn Pudding with Desiccated Coconut. The secret ingredient used to enhance the recipe’s full cream goodness and aroma is of course none other than IDEAL®. I’m honoured today to be invited by IDEAL® to demonstrate three new recipes that featured perfection whilst sharing my life journey which in many ways is like IDEAL®, flavourful and imaginative”. 


Teaming up with IDEAL® Full Cream Evaporated Milk for the second year, Chef Dato’ Fazley expressed much delight as he presented his 3 new recipes (Fiery Creamy Smoked Chicken Pasta, Banana and Peach Crumble with Vanilla Sauce, and Creamy Corn Pudding with Desiccated Coconut) co-created with IDEAL® to all invited guests at the cooking showcase held recently

“With the coming Hari Raya Aidilfitri, many families will be hosting open houses to receive and entertain neighbours, family and friends. We hope our new recipes will add to the festive cheer and delight them with the feeling of sharing and abundance.” concluded Eileen.

 

Chef Dato’ Fazley’s signature Fiery Creamy Smoked Chicken Pasta. The fiery sambal infused with the creamy goodness of IDEAL® Full Cream Evaporated Milk, is an authentic and truly Malaysian dish. Can't wait to try this recipe out soon... =)

The Banana and Peach Crumble with Vanilla Sauce co-created with IDEAL® Full Cream Evaporated Milk is both appetizing and flavourful. Enveloping the banana and peach with a dash of cinnamon, IDEAL® perfectly complements the essence of the dessert, a truly superior culinary experience.

One can almost taste the rich creamy goodness and texture of the Creamy Corn Pudding with Desiccated Coconut. The combination of IDEAL® Full Cream Evaporated Milk further enhanced the natural sweetness and aroma of the corn pudding, a perfect festive season accompaniment to delight the palate of your loved ones.

IDEAL® and its brand ambassador Chef Dato’ Fazley will be embarking on a series of cooking showcases around Klang Valley, beginning May 14 to showcase new recipes co-created with IDEAL®. Brochures featuring the tempting new recipes are available at all major hypermarkets.


For more information on IDEAL® Full CreamEvaporated Milk, please visit www.fndairies.com