Friday, October 28, 2016


AkTION Series Launched to Attract Both Domestic and International Tourists
Iskandar Shahril, Managing Director E-Plus Singapore and Thailand presenting memento to Tan Sri Khalid bin Ramli, Chief Executive Officer of LADA and Tahira Aliya, Women's 2016 Asia Trail Master Champion

Kuala Lumpur, 27 October 2016 – Langkawi, a world-renowned destination for leisure tourism, plans to expand its horizon by inviting nature and sports lovers to its islands. Organiser E-Plus Global Sdn Bhd and supporter Langkawi Development Authority (LADA), expands the successful pilot project of Tuba Trail Run in April to a triple treat for eco-sport athletes around the world.

Mountains, islands, beaches, forests and distinct inhabitants that create the 99 thickly forested topical islands located within the boundaries of Langkawi, will host a series of programmes under the umbrella of AkTION including the Tanjung Rhu SwimFest, Mount (Mt.) Mat Chinchang SkyBridge Climb, and the Tuba Trail Run. In 2007, UNESCO declared the Langkawi archipelago as one of 94 globally recognised Geoparks from 27 countries, endorsing its natural beauty, ecological harmony and archeological, geological and cultural significance.

Yang mana satu, pilihan kalbu? =D
“Langkawi is a well preserved natural habitat and has a unique geographical landscape that provides many opportunities to do eco-friendly sports. In April 2016, Tuba Trail Run was introduced as a pilot project to expose the less visited Tuba Island to the domestic running market.  With its success, we are now launching this brand new AkTION series that cover eco-sports on both land and water.  Langkawi is well connected with other states within Malaysia, and also from neighbouring countries. Therefore, our intent is to add eco-sports that is suitable for sports enthusiasts of all levels, as a pillar to supplement Langkawi’s popular leisure tourism,” said Iskandar Shahril, Managing Director, E-Plus Entertainment Productions for Singapore and Thailand.
(from left) Iskandar Shahril, Managing Director E-Plus Singapore and Thailand: Tan Sri Khalid bin Ramli, CEO of LADA; and Tahira Aliya, explaining the three eco-sports during the press conference
Tan Sri Khalid bin Ramli, Chief Executive Officer of LADA, added that over 400 domestic and international participants joined the Tuba Trail Run in April this year. “LADA has cooperated with E-Plus Global Sdn Bhd to introduce the pilot programme that has resulted in a positive outcome. Moving forward, E-Plus will be incorporating more eco-sport events on many parts of the islands. While conventional tourism promotions will maintain tourism receipts, the implementation of AkTION will capture a new market and new interests towards our islands.”
Tahira Aliya sharing her recent experiences on becoming the Women's 2016 Asia Trail Master Champion during the        press conference.

He also mentioned that targets for the 2011-2015 tourism blueprint has exceeded its target of 3 million annual tourists. “In 2015, we received over 3.6 million tourists and expects to achieve 3.8 million this year. We are confident that the implementation of AkTION will boost tourist arrivals in a long run.”

Tanjung Rhu SwimFest
Mesmerizing Tanjung Rhu, Langkawi....
Tanjung Rhu SwimFest, an open water swimming competition happening on 10 December 2016, is available in three categories. The two-kilometer route is suitable for budding swimmers, while the four and six kilometer routes are recommended for multi-sport athletes including triathletes, and long distance swim enthusiasts. Starting by the captivating Tanjung Rhu beach, participants will be able to swim close to international borders, which provides a unique opportunity to experience Malaysia and Thailand in a single location. The Tanjung Rhu SwimFest will be the beach’s first international open water swimming event.

Mt. Mat Chinchang SkyBridge Climb
The iconic breathtaking Sky Bridge at Mount Mat Chinchang, Langkawi....
A trail opened exclusively for the Mt. Mat Chinchang SkyBridge Climb on raceday will bring new excitement for enthusiasts of all levels. The 4.5-kilometer climb finishes at the peak of the mountain after passing the cable car’s Middle Station, crossing across the renowned SkyBridge as well as climbing up to the Top Station. The climb will take place on 18 February 2017 and will be a truly unique way to discover the hidden jewels of Mt. Mat Chinchang.

“This will be the first time we are opening the trail for a race.  While the general public enjoy the journey up to Mt. Mat Chinchang by cable car, trail enthusiasts can seize the rare opportunity to experience it through the climb,” said Mohd Ali bin Makkit, Chief Operating Officer of Panorama Langkawi Sdn Bhd.

Tuba Trail Run 

The awesome fascinating Tuba Island, Langkawi...
With 99 tropical islands lie within the boundaries of Langkawi, it is impossible to discover every single forest. Tuba Trail Run, a project to provide exposure to the less explored islands of Pulau Tuba and Pulau Dayang Bunting, will return on 8 April 2017 and continue to be an eye-opener for first-timers and returning participants as they explore deeper on the islands’ distinct culture. The 2017 edition will offer three varied distances, including a 4-kilometer fun run, a new 15-kilometer route and the 30-kilometer route to cater to runners of all levels.

“Langkawi will yield many benefits from AkTION.  Increase in tourism receipts driven by sports tourism, the showcase and exposure of Langkawi’s less explored landscape and environmental preservation will lead to a long-term positive economic outlook and prosperity,” concluded Tan Sri Khalid.

For more information, follow us on Facebook at

AkTION Langkawi is a sports property to promote eco-tourism in Langkawi.  Developed by E-Plus Global Sdn Bhd, AkTION is the first-of-its-kind series aimed to promote Langkawi’s picturesque geographical landscape and increase domestic and international tourist arrivals. Three international eco-sport events under the AkTION umbrella include the Tanjung Rhu SwimFest, Mt. Mat Chinchang SkyBridge Climb and the Tuba Trail Run.

Langkawi Development Authority (LADA) was established by the Federal Government of Malaysia to plan and promote, and also carry out development in Langkawi. LADA was officially established on March 15, 1990 and after that started to promote Langkawi as a tourism destination especially on the MICE segment. Langkawi is the first UNESCO Global Geopark in Malaysia and Southeast Asia.

Panorama Langkawi Sdn Bhd (PLSB) is a wholly-owned subsidiary of Syarikat Prasarana Negara Berhad (SPNB). On 6 January 2003, PLSB has taken over the operation of the cable car system from the former operator known as Langkawi Cable Car Sdn Bhd (LCCSB). On 1 August 2012, Langkawi Development Authority bought over the management of the cable car system from SPNB via its subsidiary, LADA Eco-Tourism Sdn Bhd. The Langkawi cable car system, currently known as SkyCab, has received numerous world-class recognitions and awards such as The Outstanding Tourism Product in Langkawi Tourism Indsutry Awards 2010/2011, The Malaysia Book of Records for having the Longest Free Span Mono-Cable Car and the First Stand Alone 360° Panorama Screen Dome Theatre as well as the Certificate of Excellence by TripAdvisor in 2014 and 2015. PLSB, which has now developed and introduced diversified entertaining products other than the distinguished Langkawi SkyCab, is ready to give visitors the most memorable experiences and enjoying moments.

P/S: Most likely, I am really interested to join the Tuba Trail Run 2017 since I've missed the 2016 edition. I heard it was a success event with quite challenging route around Tuba Island. Definitely a must try trail run for me next year...  Plus, the Mt Mat Chinchang Sky Bridge Climb sounds fun too. Let's hope that I`ll be available during that date hohohi...

Last but not least, a photo with the awesome Champion herself, Tahira Aliya... Nice meeting you here again, Ira! =)   


Wednesday, October 26, 2016


Powerman Asia Duathlon Championships 2017 Returns to Putrajaya, Promotes Malaysia as a Regional Sports Hub

(from left) Muhammad Syafiq Rusli; Barbara Lam, Managing Director, E-Plus Entertainment Productions (M) Sdn Bhd; Tony Nagamaiah, General Manager, Malaysia Major Events; Mohammad bin Salleh, Community Service Director, Perbadanan Putrajaya; Iskandar Shahril, Race Director for Powerman Malaysia, Thailand and Indonesia; and Shahrom Abdullah
Kuala Lumpur, 25 October 2016 – The world’s largest duathlon race in the Powerman series, Powerman Asia Duathlon Championships, will return to Putrajaya on Sunday, 5 March 2017 with greater expectation on foreign participation. Organised by E-Plus Global Sdn Bhd, over 3,000 local and foreign participants including top global athletes, multi-sport elites and enthusiasts are expected to take part in the run-bike-run race.

Powerman, the pinnacle for duathlon competition globally, is the platform for ardent runners and cyclists to progress and master both sports. The championships held in Putrajaya last March upon a two-year hiatus witnessed the tremendous growth of duathletes in the region, with a record-breaking number of 2,645 participants starting the race, breaking the Malaysia Book of Records for the ‘Largest Participation of Duathlon Championships’ in Malaysia.

“The proliferation of multi-sport athletes in the region is evident due to a growing trend in the multi-sports segment. Powerman is an accessible event for athletes to pursue a greater path by mastering an integrated sport. Putrajaya is one of the admired locations to host Powerman with its picturesque landscape and well-equipped social amenities, giving participants a world-class championship,” said Barbara Lam, Managing Director of E-Plus Entertainment Productions (M) Sdn Bhd.

Four adult categories namely the Individual Classic and Team Relay Classic (10km – 60km – 10km), and the Individual Short and Team Relay Short (5km – 30km – 5km), are available for registration.

“Powerman is a great stepping stone for regular runners and cyclists go beyond their limits. The four selected categories is specially catered to participants of different levels, from newcomers to seasoned enthusiasts. I welcome all single sport athletes to take part in Powerman as the new ground to explore and test their limits.”

Interested participants can register at
or You may register at

Grassroots Programme for Kids
Powerkids, the newly introduced duathlon programme for children aged between 5 and 12, is part of the Asia Championship’s expansion to nurture talented and budding multi-sport athletes. To be launched in December 2016, the grassroots activity is about the joy of movement and the first experience for children to engage in a multi-sport event. This will be the championship’s pilot initiative to introduce a programme for children.

Powerkids is composed of three age categories: 5 to 7-year-old (0.4km – 1km – 0.4km), 8 to 10-year-old (0.8km – 2km – 0.8km), and 11 to 12-year-old (1.2km – 3km – 1.2km).

“Grooming new talent requires training from a young age. Powerkids provides the exposure for kids to learn, grow and compete. Having been successfully implemented in many European races, parents – especially those who are already Powerman duathletes themselves – may consider this opportunity to expose their children to the sports that they do,” said Iskandar Shahril, Race Director of Powerman Malaysia, Indonesia and Thailand.

Powerman Drives Sports Tourism in Malaysia

Dubbed as one of the premier endurance multi-sports race in the region, Powerman remained as one of the preferred races in the sports calendar. The Powerman Asia Duathlon Championship 2016 last March recorded more than 30 percent of foreign participation from more than 39 nationalities, with the greatest number from Singapore.

Mr Iskandar Shahril, Race Director for Powerman Malaysia, Thailand and Indonesia is delivering his speech at the Powerman Asia Duathlon Championships 2017 – Malaysia’s press conference

“Malaysia’s transformation into a regional sports hub is evident. Over the years, we have witnessed a tremendous number of foreigners visiting the country to participate in various sporting events held all over Malaysia. Powerman is one example of an event that reflects Malaysia’s capabilities and capacities in organising major sporting events, which drives international participations, while generating high yield tourism receipts,” said Tony Nagamaiah, General Manager of Malaysia Major Events, a division of Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism and Culture.

(from left) Muhammad Syafiq Rusli, second runner up for the 2016 Zofingen ITU Powerman Long Distance Duathlon World Championships; Shahrom Abdullah, professional multi-sport athlete; and Iskandar Shahril, Race Director for Powerman Malaysia, Thailand and Indonesia, discussing on the training regimes required by participants in preparation for the 2017 race.

Hosting major sports event brings great benefits to a city, including raising the host’s profile and increasing tourism dollars.  Primary tourism industries like the hospitality services, food and beverage are some of the businesses that will directly benefit from Powerman.

“The championship’s schedule will ensure a minimum overnight stay in Putrajaya. We are aiming to be the largest multi-sport event next year, and play a bigger role in importing tourists. With the latest inclusion of Powerman races in Thailand and Indonesia, the increasing demand will contribute towards the prestige of the Asia championships,” added Barbara.

The organiser will also increase its efforts overseas to boost foreign participation. Promotions have taken place in Switzerland and Thailand, while plans are in place for Singapore and Indonesia.

(from Left) Barbara Lam, Managing Director, E-Plus Entertainment Productions (M) Sdn Bhd; Mohammad bin Salleh, Community Service Director, Perbadanan Putrajaya; Tony Nagamaiah, General Manager of Malaysia Major Events; and Iskandar Shahril, Race Director for Powerman Malaysia, Thailand and Indonesia, delivering their speeches at the Powerman Asia Duathlon Championships 2017 – Malaysia’s press conference.

The nation’s federal administrative centre has also confirmed its inclusion of Powerman Asia Duathlon Championships 2017 as part of its month long Federal Territory celebrations from next year. “Powerman is a renowned global brand. Its past record has proven to drive positive benefits to Putrajaya’s local businesses. We foresee that this inclusion will bring greater economic impact,” noted Mohammad bin Salleh, Community Service Director, Perbadanan Putrajaya.

Powerman, The Platform for Sports Marketing

The growing sports industry in Malaysia has turned into a main profit generation for the country and participating corporations. Businesses leveraging on major international races are more likely to benefit by reaching out to its target audience through marketing strategies that can be activated prior to, during and post-race.

“Our programme is flexible and tailored not only for participants, but also for Multi-national Corporation and small and medium enterprises seeking for an effective path to grow their businesses locally and internationally. The association with Powerman will not only allow corporations to vie for brand positioning, but a chance to expand their businesses,” noted Barbara.

Powerman Expo and lucky draws are some of the exciting programme line-ups for participants during their race pack collection a day prior to the race.

For more information and updates, visit us at

Group photo with all the Sponsors and co-sponsors for Powerman Asia Duathlon Championships 2017 – Malaysia
Powerman Asia Duathlon Championships 2017 is organised by rights and license holder, E-Plus Global Sdn Bhd; sanctioned by the International Powerman Association and the Triathlon Association of Malaysia; supported by the Ministry of Tourism and Culture, Malaysia Major Events, Malaysia Truly Asia, Perbadanan Putrajaya, Dorsett Putrajaya, Pullman Putrajaya Lakeside, The Everly Hotel Putrajaya, Spacebib, Train Live Compete, HIGH5, Shinjiru, Spacebib, RunSociety, Beyond Ultron Sdn Bhd, Rudy Project, Suunto, 2XU Compression,  iM4U, Running Malaysia Magazine and Cycling Malaysia Magazine.
Shahrom Abdullah, professional multi-sports athlete and Muhammad Syafiq Rusli, second runner up for the 2016 Zofingen ITU Powerman Long Distance Duathlon World Championships were promoting the Powerman Asia Duathlon Championships 2017 - Malaysia

P/S: Good news for Powerman Malaysia 2017, finisher tees will be provided TOO for INDIVIDUAL SHORT category participants! Yay! How cool is that, right? Especially for the first timer duathletes who finished... Can't hardly wait to train hard and smart, especially on the cycling leg and brick training too... Yikes! Hopefully everything will be occay, smooth and clear next year.... Inshaa Allah =D

It's an honour to meet again with Mr Shahrom Abdullah, a professional multi-sport elite and endurance athlete after the press conference... See you in Powerman Malaysia 2017!

Saturday, October 22, 2016

SENSING SPIRITUAL MELAKA - MAPFest 2016 Features On-Tour Global Art Installations this November

MELAKA, 21 October 2016The eighth Melaka Art and Performance Festival (MAPFest) returns to the majestic city of Melaka from Friday to Sunday, 25 – 27 November 2016, 10AM to 10PM, with world-class artists lined-up to showcase their internationally recognised works. More than 40 artists from 10 countries will muster at St. Paul’s Hill to paint the skyline of Melaka with multi-disciplinary art display like contemporary dances, visual arts, multimedia arts, paintings and video arts, just to name a few. All events and performances during the festival is free admission.

MAPFest, was established in 2009 by Festival Director Andrew Ching and Creative Director Tony Yap, and has since grew into a well-received and much anticipated event by locals and the global art community. Artists from Australia, France, Indonesia, Japan, Malaysia, Singapore, India and the United States of America will gather in the prominent UNESCO World Heritage Site, showcasing their global sold-out shows and newly arranged collaborative art performances.
Australia's Max Drowling
“Over the years, MAPFest has brought some of the best art and performances to our audience and fans. The overwhelming support created a solid foundation for us to pursue our passion in promoting Melaka as a hub for various art disciplines. We knew that our efforts all these years paid off when we were informed that the global art community is supporting our cause,” said Andrew.

“In recent years, MAPFest was recognised and has received several awards for various categories by numerous local and international awarding bodies. We believe the festival has contributed to the growth of the art scene in Melaka and Malaysia. We will continue to undertake this path with hope that more corporations will join us to support the festival financially or in-kind, to share our passion and to cultivate budding artists. Public and private sectors are welcome to join us and play a more active role in uplifting the art industry.”
France's Mic Guillaumes was in his elements
The eighth installment is set to elevate the festival with greater engagement, allowing visitors to conceive the art spiritually. Creative director and performance artists Tony Yap said that over the years, works presented in the festival were a stepping stone for the audience and fans to understand the fundamentals of art. “MAPFest has developed a philosophical vigor. The festival is now a rich ground where artists from different disciplines, background and levels of accomplishment can find a punctum for creation, collaboration, exchange and creative experimentation. Thus reminding ourselves of why we exist and the inexhaustible enthusiasm way for life is propelled through art.”

“We believe that the festival has reached its maturity for the public to further explore in art education. Only by examining the depths and the spiritual aspects of every work, will it allow us to immerse ourselves into understanding the true context and purpose of every art.”
Naked Peel by Christos Linou...
One of the highlights of MAPFest 2016 is ‘Naked Peel Part 4 (The Metaphysical)’ by Christos Linou, a twelve-hour interactive cross-disciplinary dance installation that investigates cultural migration, racism and sexual stereotyping. The work was inspired by a Greek Cyprian orange peel recipe, reflecting the hardship of migrants to build a family in foreign countries, insulted with words of racism and sexual taunts. The artwork was developed by Linou during his Masters study in Melbourne University, and has since performed around the globe. A sequel from the first three parts will be staged during the festival.
Memori "PRAHARA" by Kingkin Ayu Bondan Banowati

Indonesia’s trio – Kingkin Ayu Bondan Banowati, Indi Nidia and Ismy Dwi – will perform a dance routine titled ‘Kidung Prahara’, a performance that depicts the importance for Javanese women to conceal their feelings, and portray themselves with manners.
Malaysia's Local Artiste Chong Keat Aun
Home-grown performers including Lee Kien Fei, Rithaudin Abdul Kadir, Yii Kah Hoe and Chong Keat Aun and Kiea Kuan Nam will also participate in the festival.

MAPFest 2016 will be featuring various solo and collaborative performances over the 3 days festival. Main highlights include the MAPPING Programme, where performances are site specific and performed in various locations within the vicinity of St. Paul’s Hill; Cerita Pendik 1 & 2, a two hour solo or group performance by artists to showcase their individually unique art; and the finale, Eulogy for the Living, a two hour collaborative performance by all artists, directed by Tony. Other activities including free forums and workshops will be open for public participation.

“Themes of spiritual transformation create a frame for works of art. We inspire one another, support each other and encourage humble distinctions.” Tony added.

For more information and announcements, please visit :

Website      : 

Instagram : @mapfest

Enquiries can be e-mailed to

MAPFest is founded and organised by Arts and Performance Festival Melaka Sdn Bhd, initiated by E-Plus Entertainment Productions (M) Sdn Bhd, and supported by the Ministry of Tourism and Culture, Visit Malaysia Year, Jabatan Warisan Negara, Majlis Bandaraya Melaka Bersejarah (MBMB), Bandar Warisan Malaysia, Tony Yap Company, Perbadanan Muzium Melaka (PERZIM), the Australian High Commission, the Kedutaan Besar Republik Indonesia, the Embassy of France, Alliance Fran├žais de Kuala Lumpur, Institut Fran├žais and Embassy of Japan in Malaysia.

Saturday, October 15, 2016

PRESS RELEASE - BDB MARATHON JITRA 2016 Inaugural running event sets to welcome running enthusiasts from across the country

KUALA LUMPUR, 14 October 2016 - The quaint, little town of Jitra will come alive once again when 2000 plus runners run through its roads, experience the atmosphere and scenery running through paddy field areas with the beautiful scenery and Jitralocals hospitality.

BDB Marathon Jitra 2016 which will take place on Saturday, 12th November 2016 will be flagged off from Tasik Darulaman in Jitra as early as 5am for the Full Marathon category by Y.Bhg. Dato' Izham Yusoff, Group Managing director of Bina Darulaman Berhad. This inaugural event is brought to Jitra by Bina Darulaman Berhad (BDB) as title sponsor.

The BDB Triple Challlenge 2016 aims to attract running, climbing and fitness enthusiasts both locally and internationally to experience the lush attractions Kedah has to offer while partaking in a world class event in conjunction with Discover Kedah 2016 

BDB Marathon  Jitra is the third of a three-part series of events under the BDB Triple Challenge 2016. The first event was BDB Climb & Run Langkawi which was held on 4th June 2016 had given participants a chance to explore a different side of Langkawi while for the second event, BSB Extreme Jitra which took place on 17 September had witnessed participants running, climbing and going through 10 challenging obstacles at Tasik Darulaman. As for BDB Marathon Jitra, this event hopes to see participants running in the heart of Jitra while practicing healthy lifestyle.

Dato' Izham Yusoff, Group Managing director of Bina Darulaman Berhad said, "BDB is thrilled to see the tremendous enthusiasm and support for all our past events, BDB Climb and Run in Langkawi and BDB Extreme Jitra in September. Our involvement in the BDB Triple Challenge 2016 aims to inject positive energy into ous society and foster a sporting, healthy community. We hope to continue organising similar events in Kedah for the benefit of the community and the state, as a whole.

We are also happy thay Firefly, our community airline, is keen to sponsor 14 complimentary flight tickets for domestic and ASEAN destinations (Singapore, Langkawi, Penang and Johor Bahru) worth of RM 12,600 as prizes for all the winners. It is a privilege for Bina Darulaman Berhad to be associated with a well-known airlines that is willing to contribute significantly to BDB Marathon Jitra 2016. This sponsorship is also seen as a platform for Bina Darulaman Berhad to work closer with Firefly for future events."

Firefly Chief Executive Officer, Ignatius Ong said, "We are very much delighted and optimistic that this partnership between Firefly and Bina Darulaman Berhad will benefit the community of Kedah and look forward to more partnerships with BDB."

The Marathon is open to all Malaysian and non-Malaysians, aged 18 and over. The categories, flag off time and prize details are mentioned below:

The race offers a total cash of RM 13,000 for all the first, second and third placing of all categories. Runners in the Full Marathon, Half Marathon and the 10km categories will be given a timing chip each to measure their personal record. Registration is still open for the public at

Thinking of its participants, BDB Marathon Jitra has come out with special packages on hotel to give them the opportunity to experience the magic of Jitra town without unnecessary stress, enjoying the race and the emotion that it will give you. Do check out BDB Hotels packages, designed with runners in mind which range as below as RM 49 per person for twin sharing room (minimum 2 persons) including nutritious breakfast and also RM 70 per person without breakfast. To add on, our official hotel partner is also offering 15% discounts for food and beverages for participants. Direct booking now at 04-917 2008.

For more information on BDB Triple Challenge 2016 is available at and BDB Triple Challenge aslo shares their photos at

Oh more thing, you  can have a look at the promo video for BDB Triple Challenge here too yaa...

Here are the official running tee design from Brooks including Finisher Tees for Half Marathon and Full Marathon too. Fancy medal design for all the finishers. What are you waiting for folks... Come and join me running through the quaint lovely Jitra town together...=D

P/S: There is also BDB Kedah Photo quest 2016 that will be going on from 10 until 13 November 2016. A total of RM 40,000 worth of prizes for the winners awaits. Do submit your application before 25 October 2016 via email .

Thanks Ms Lotfi Ismail for the invites. =D