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| Mr Lee Hon Tong along with Dr. Mahenderan Appukutty and Lucozade Sport Advocates. |
It was truly an honour and privileged to be invited to attend this Lucozade Sport™ ‘Fuel Your Performance’ Launch Campaign organized by Suntory Beverage & Food Malaysia Sdn. Bhd. and In.Deed Communications Sdn Bhd. I was late to attend the running clinic by Edan Syah due to some serious nature call No. 2 hohoho... But some how I managed to run one loop (1km++) around Taman Lembah Kiara TTDI. That was my first time running here. Definitely will be coming back here again once the horrible haze vanished into thin air soon hoho...
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| Some of the runners, jogger and stroller along the lake in Taman Lembah Kiara, TTDI |
After the running clinic, I met so many runners/bloggers during the event. Got to know some of them too. Here's the recap of what's going on during the launch campaign.
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| Feeling2 penjual air Lucozade Sport sat... Harap2 lariss jualan pagi nih uols hohoho! |
Kuala Lumpur, 23
April 2016 – The Lucozade Sport™ ‘Fuel Your
Performance’ Campaign got off to an energetic start today at its first running
clinic with Pacesetters Athletic Club, SMART Athletics Club and Tadonamo
Triathletes. The exclusive event was the latest in a series of campaign
activities designed to engage with Malaysian runners and an ongoing effort to
bring its scientifically-proven formula to more than 1 Million Malaysians
through ground-level events and sponsorship of popular events such as the
recent Reebok Spartan Race. Participants had the opportunity to learn from
seasoned runner Edan Syah and exercise & sports nutritionist Dr Mahenderan
Appukutty, Faculty of Sports Science and Recreation from Universiti Teknologi
MARA (UiTM) who shared their experience on training and nutrition for sports
enthusiasts.
“Helping dedicated athletes to achieve their performance goals is an important brand value for Lucozade Sport™. By supporting accomplished athletes and inspiring others to achieve their own dreams, we are sharing resources, skills and knowledge that encourage Malaysians to lead more active lives,” said Lee Hon Tong, Regional General Manager, Suntory Beverage & Food Malaysia, Singapore & Hong Kong. “We embarked on this campaign to reach out to Malaysian citizen athletes from all walks of life and our ‘Fuel Your Performance’ Advocates are exceptional individuals who have accomplished many goals in addition to the demands of work and family. They serve as inspirational role models for aspiring runners to kick-start their own dream, because they are living proof that dreams can indeed become a reality.”
“Helping dedicated athletes to achieve their performance goals is an important brand value for Lucozade Sport™. By supporting accomplished athletes and inspiring others to achieve their own dreams, we are sharing resources, skills and knowledge that encourage Malaysians to lead more active lives,” said Lee Hon Tong, Regional General Manager, Suntory Beverage & Food Malaysia, Singapore & Hong Kong. “We embarked on this campaign to reach out to Malaysian citizen athletes from all walks of life and our ‘Fuel Your Performance’ Advocates are exceptional individuals who have accomplished many goals in addition to the demands of work and family. They serve as inspirational role models for aspiring runners to kick-start their own dream, because they are living proof that dreams can indeed become a reality.”
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| Welcome Address by Mr Lee Hon Tong, Regional General Manager, Suntory Beverage & Food Malaysia, Singapore & Hong Kong |
In addition to sharing his personal training strategy, Edan also
said, “It has taken me eight years and nine marathons for me to realise my true
potential as a runner – it’s a long process but I believe it’s never too late
to start as long as you’re willing to train hard. By sharing my experiences and
life lessons from being a ‘citizen runner’, I hope to inspire the younger
generation and see Malaysian marathoners in the 2020 Olympics!”
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| Edan Syah was introducing himself and sharing his achievements and dreams. |
As April is also celebrated as Nutrition Month Malaysia with the
tagline ‘Eat Smart, Get Fit & Feel Great’, the clinic was also a fitting
opportunity to stress the importance of eating right for energy and
performance.
“High-performance athletes require a dietary plan that’s tailored to support and enhance their training. This includes consuming an appropriate amount of protein to help to build, maintain and repair muscle tissue. Hydration and energy are also essential factors for runners as stores of carbohydrates in the body get used up,” explained Dr. Mahenderan as he provided structured guidelines designed to help participants fuel their runs with the right nutrition and hydration
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| Dr Mahenderan gave his informative talk on the importance of good diet, nutrition and hydration. |
To maintain consistent energy
levels, approximately 30-60g of carbohydrates are needed every hour – this
would be equivalent to 1-2 bottles of Lucozade Sport™ for each hour
of racing. Its science-based formulation of
electrolytes and carbohydrates is specifically designed provide enhanced
hydration to fuel athletes during prolonged exercise.
To attest to the importance of training, nutrition and hydration,
the four ‘Fuel Your Performance’ Advocates are accomplished athletes who have achieved
numerous accolades. Their examples
further advocate the importance of achieving one’s dream:
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| Lucozade Sport - 'Fuel Your Performance" Advocates |
(a)
Edan Syah started running eight years ago. The self-coached runner
qualified for the 119th Boston Marathon 2015 and finished with a time of
2:41:55, and became the fastest and the youngest Malaysian to have run the
Boston Marathon! At the Tokyo Marathon 2016, he achieved a personal record of
2:38:55 and is now ranked as the fastest marathon runner in Malaysia for 2016.
Edan aspires to be the youngest and fastest Malaysian to complete the 6 World Marathon
Majors (WMM) [1]
under 2hours 45minutes by 2018.
(b) Mohd Amran bin Abdul Ghani has worked as a fire fighter since 2001. In 2014, this dedicated athlete came in first in the IRONMAN 70.3[2] at Putrajaya and again at IRONMAN Langkawi with a time of 10:15; at both races he was crowned Best Malaysian. This comes on the heels of his accomplishments in Powerman[3] Malaysia where he came in first in his age category for 5 consecutive years, from 2009-2013. Amran’s dream is to race in international triathlons all over the world.
(c) Mohamed Allie Helmy is a corporal in the Armed Forces who keeps fit because of passion, not only because of his line of work. He was the champion for the Port Dickson International Triathlon, Kedah International Duathlon 2015 and 113 Desaru Triathlon; and came in close as the second Malaysian in IRONMAN Langkawi 2015. Helmy aspires to race in the IRONMAN World Championships in Kona, Hawaii next year.
(d) Alex Au-Yong wanted to channel his passion for long-distance running into something tangible for communities in need, so he created the XtraMile Run, Malaysia’s first-of-its-kind 100km charity run. The first event in 2011 raised RM111,000 for StART Academy, and the subsequent run in 2013 raised RM165,000 for the Dignity for Children Foundation. For 2016, his goal is to raise RM500,000 to ignite community involvement, provide education on holistic nutrition to children.
These Advocates embody what it means to reach for their dreams, and Lucozade Sport™ now invites other Malaysian runners to share their hopes and dreams as well via myLucozade@suntory.com.
(b) Mohd Amran bin Abdul Ghani has worked as a fire fighter since 2001. In 2014, this dedicated athlete came in first in the IRONMAN 70.3[2] at Putrajaya and again at IRONMAN Langkawi with a time of 10:15; at both races he was crowned Best Malaysian. This comes on the heels of his accomplishments in Powerman[3] Malaysia where he came in first in his age category for 5 consecutive years, from 2009-2013. Amran’s dream is to race in international triathlons all over the world.
(c) Mohamed Allie Helmy is a corporal in the Armed Forces who keeps fit because of passion, not only because of his line of work. He was the champion for the Port Dickson International Triathlon, Kedah International Duathlon 2015 and 113 Desaru Triathlon; and came in close as the second Malaysian in IRONMAN Langkawi 2015. Helmy aspires to race in the IRONMAN World Championships in Kona, Hawaii next year.
(d) Alex Au-Yong wanted to channel his passion for long-distance running into something tangible for communities in need, so he created the XtraMile Run, Malaysia’s first-of-its-kind 100km charity run. The first event in 2011 raised RM111,000 for StART Academy, and the subsequent run in 2013 raised RM165,000 for the Dignity for Children Foundation. For 2016, his goal is to raise RM500,000 to ignite community involvement, provide education on holistic nutrition to children.
These Advocates embody what it means to reach for their dreams, and Lucozade Sport™ now invites other Malaysian runners to share their hopes and dreams as well via myLucozade@suntory.com.
The sharing and meet-up session with Edan Syah was being done in an interview. During this session, the media and bloggers asked several questions regarding his training regime and what's his future plan. It was truly inspiring to get to know him in person and how he started running full marathon.
After the Q&As session with all the media and bloggers. It's time for a group photo session among the attendees from SMART Athletics Club members and the famous Coach Edan Syah himself.
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| Edan Syah & his SMART Athletics Club members, Max Lim & I... Awesome 360 Theta Shots! |
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| Yeahh, it was nice meting you Wan... Padanla nampak macam familiar je pagi tuh heheee =D |
After the campaign launch, I`m off to Langkawi for a lovely route preview session for running bloggers and lifestyle bloggers too. I`m so glad I brought along two bottles of Lucozade Sport™ to fuel my climb & run session on last Sunday hehee... Thank you once again to Ms. Janet Han for your cordial invitation. Do grab your Lucozade Sport™ today folks. It taste better when it is chilled and cold. So refreshing indeed!
Together, Let's Fuel Your Performance!
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| I've conquered 4,287 steps of Tangga Helang Seribu Kenangan powered by hydration of Lucozade Sport isotonic drinks! |
Till then, toodles chuols! Muaks...
P/S: Feel free to visit their website www.lucozadesport.com and www.suntory.com for more details on the campaign and other products. =D
[1] The World Marathon Majors is
a series consisting of six of the largest and most renowned marathons in the
world: Tokyo Marathon, Boston Marathon, Virgin Money London Marathon, BMW
BERLIN-MARATHON, Bank of America Chicago Marathon and TCS New York City
Marathon.
[2] IRONMAN
70.3 is an international triathlon race of a 1.9km swim, 90.1km cycle and
21.1km run.
[3] Powerman
Malaysia is a duathlon race of 10km run, 60km cycle and 10km run.
