AkTION Series Launched to Attract Both Domestic
and International Tourists
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| Iskandar Shahril, Managing Director E-Plus Singapore and Thailand presenting memento to Tan Sri Khalid bin Ramli, Chief Executive Officer of LADA and Tahira Aliya, Women's 2016 Asia Trail Master Champion |
Kuala Lumpur, 27 October 2016
– Langkawi, a world-renowned destination for
leisure tourism, plans to expand its horizon by inviting
nature and sports lovers to its islands. Organiser E-Plus
Global Sdn Bhd and supporter Langkawi Development Authority
(LADA), expands the successful pilot project of Tuba Trail Run
in April to a triple treat for eco-sport athletes around the
world.
Mountains, islands, beaches, forests and
distinct inhabitants that create the 99 thickly forested
topical islands located within the boundaries of Langkawi,
will host a series of programmes under the umbrella of AkTION
including the Tanjung Rhu SwimFest, Mount (Mt.) Mat Chinchang
SkyBridge Climb, and the Tuba Trail Run. In 2007, UNESCO
declared the Langkawi archipelago as one of 94 globally
recognised Geoparks from 27 countries, endorsing its natural
beauty, ecological harmony and archeological, geological and
cultural significance.
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| Yang mana satu, pilihan kalbu? =D |
“Langkawi is a well preserved natural
habitat and has a unique geographical landscape that provides
many opportunities to do eco-friendly sports. In April 2016,
Tuba Trail Run was introduced as a pilot project to expose the
less visited Tuba Island to the domestic running market. With its success, we are
now launching this brand new AkTION series that cover
eco-sports on both land and water. Langkawi is well
connected with other states within Malaysia, and also from
neighbouring countries. Therefore, our intent is to add
eco-sports that is suitable for sports enthusiasts of all
levels, as a pillar to supplement Langkawi’s popular leisure
tourism,” said Iskandar Shahril, Managing Director, E-Plus
Entertainment Productions for Singapore and Thailand.
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| (from left) Iskandar Shahril, Managing Director E-Plus Singapore and Thailand: Tan Sri Khalid bin Ramli, CEO of LADA; and Tahira Aliya, explaining the three eco-sports during the press conference |
Tan Sri Khalid bin Ramli, Chief Executive
Officer of LADA, added that over 400 domestic and
international participants joined the Tuba Trail Run in April
this year. “LADA has cooperated with E-Plus Global Sdn Bhd to
introduce the pilot programme that has resulted in a positive
outcome. Moving forward, E-Plus will be incorporating more
eco-sport events on many parts of the islands. While
conventional tourism promotions will maintain tourism
receipts, the implementation of AkTION will capture a new
market and new interests towards our islands.”
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| Tahira Aliya sharing her recent experiences on becoming the Women's 2016 Asia Trail Master Champion during the press conference. |
He also mentioned that targets for the
2011-2015 tourism blueprint has exceeded its target of 3
million annual tourists. “In 2015, we received over 3.6
million tourists and expects to achieve 3.8 million this year.
We are confident that the implementation of AkTION will boost
tourist arrivals in a long run.”
Tanjung Rhu SwimFest
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| Mesmerizing Tanjung Rhu, Langkawi.... |
Tanjung Rhu SwimFest, an open water
swimming competition happening on 10 December 2016, is
available in three categories. The two-kilometer route is
suitable for budding swimmers, while the four and six
kilometer routes are recommended for multi-sport athletes
including triathletes, and long distance swim enthusiasts.
Starting by the captivating Tanjung Rhu beach, participants
will be able to swim close to international borders, which
provides a unique opportunity to experience Malaysia and
Thailand in a single location. The Tanjung Rhu SwimFest will
be the beach’s first international open water swimming event.
Mt. Mat Chinchang SkyBridge Climb
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| The iconic breathtaking Sky Bridge at Mount Mat Chinchang, Langkawi.... |
A trail opened exclusively for the Mt. Mat
Chinchang SkyBridge Climb on raceday will bring new excitement
for enthusiasts of all levels. The 4.5-kilometer climb
finishes at the peak of the mountain after passing the cable
car’s Middle Station, crossing across the renowned SkyBridge
as well as climbing up to the Top Station. The climb will take
place on 18 February 2017 and will be a truly unique way to
discover the hidden jewels of Mt. Mat Chinchang.
“This will be the first time we are
opening the trail for a race.
While the general public enjoy the journey up to Mt.
Mat Chinchang by cable car, trail enthusiasts can seize the
rare opportunity to experience it through the climb,” said
Mohd Ali bin Makkit, Chief Operating Officer of Panorama
Langkawi Sdn Bhd.
Tuba Trail Run
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| The awesome fascinating Tuba Island, Langkawi... |
With 99 tropical islands lie within the
boundaries of Langkawi, it is impossible to discover every
single forest. Tuba Trail Run, a project to provide exposure
to the less explored islands of Pulau Tuba and Pulau Dayang
Bunting, will return on 8 April 2017 and continue to be an
eye-opener for first-timers and returning participants as they
explore deeper on the islands’ distinct culture. The 2017
edition will offer three varied distances, including a
4-kilometer fun run, a new 15-kilometer route and the
30-kilometer route to cater to runners of all levels.
“Langkawi will yield many benefits from
AkTION. Increase in
tourism receipts driven by sports tourism, the showcase and
exposure of Langkawi’s less explored landscape and
environmental preservation will lead to a long-term positive
economic outlook and prosperity,” concluded Tan Sri Khalid.
ABOUT AkTION
AkTION Langkawi is a sports property to promote
eco-tourism in Langkawi. Developed
by E-Plus Global Sdn Bhd, AkTION is the first-of-its-kind
series aimed to promote Langkawi’s picturesque geographical
landscape and increase domestic and international tourist
arrivals. Three international eco-sport events under the
AkTION umbrella include the Tanjung Rhu SwimFest, Mt. Mat
Chinchang SkyBridge Climb and the Tuba Trail Run.
ABOUT LANGKAWI DEVELOPMENT AUTHORITY (LADA)
Langkawi Development Authority (LADA) was
established by the Federal Government of Malaysia to plan and
promote, and also carry out development in Langkawi. LADA was
officially established on March 15, 1990 and after that
started to promote Langkawi as a tourism destination
especially on the MICE segment. Langkawi is the first UNESCO
Global Geopark in Malaysia and Southeast Asia.
www.lada.gov.my
ABOUT PANORAMA LANGKAWI SDN BHD
Panorama Langkawi Sdn Bhd (PLSB) is a
wholly-owned subsidiary of Syarikat Prasarana Negara Berhad
(SPNB). On 6 January 2003, PLSB has taken over the operation
of the cable car system from the former operator known as
Langkawi Cable Car Sdn Bhd (LCCSB). On 1 August
2012, Langkawi Development Authority bought over the
management of the cable car system from SPNB via its
subsidiary, LADA Eco-Tourism Sdn Bhd. The Langkawi cable car
system, currently known as SkyCab, has received numerous
world-class recognitions and awards such as The Outstanding
Tourism Product in Langkawi Tourism Indsutry Awards 2010/2011,
The Malaysia Book of Records for having the Longest Free Span
Mono-Cable Car and the First Stand Alone 360° Panorama Screen Dome
Theatre as well as the Certificate of Excellence by
TripAdvisor in 2014 and 2015. PLSB, which has now developed
and introduced diversified entertaining products other than
the distinguished Langkawi SkyCab, is ready to give visitors
the most memorable experiences and enjoying moments.
www.panoramalangkawi.com
P/S: Most likely, I am really interested to join the Tuba Trail Run 2017 since I've missed the 2016 edition. I heard it was a success event with quite challenging route around Tuba Island. Definitely a must try trail run for me next year... Plus, the Mt Mat Chinchang Sky Bridge Climb sounds fun too. Let's hope that I`ll be available during that date hohohi...
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| Last but not least, a photo with the awesome Champion herself, Tahira Aliya... Nice meeting you here again, Ira! =) | | | |
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Toodles!
