LANGKAWI EXPLORES ECO-SPORTS APPROACH TO STRENGTHEN TOURISM

 

AkTION Series Launched to Attract Both Domestic and International Tourists

Iskandar Shahril, Managing Director E-Plus Singapore and Thailand presenting memento to Tan Sri Khalid bin Ramli, Chief Executive Officer of LADA and Tahira Aliya, Women's 2016 Asia Trail Master Champion

Kuala Lumpur, 27 October 2016 – Langkawi, a world-renowned destination for leisure tourism, plans to expand its horizon by inviting nature and sports lovers to its islands. Organiser E-Plus Global Sdn Bhd and supporter Langkawi Development Authority (LADA), expands the successful pilot project of Tuba Trail Run in April to a triple treat for eco-sport athletes around the world.

Mountains, islands, beaches, forests and distinct inhabitants that create the 99 thickly forested topical islands located within the boundaries of Langkawi, will host a series of programmes under the umbrella of AkTION including the Tanjung Rhu SwimFest, Mount (Mt.) Mat Chinchang SkyBridge Climb, and the Tuba Trail Run. In 2007, UNESCO declared the Langkawi archipelago as one of 94 globally recognised Geoparks from 27 countries, endorsing its natural beauty, ecological harmony and archeological, geological and cultural significance.

Yang mana satu, pilihan kalbu? =D

“Langkawi is a well preserved natural habitat and has a unique geographical landscape that provides many opportunities to do eco-friendly sports. In April 2016, Tuba Trail Run was introduced as a pilot project to expose the less visited Tuba Island to the domestic running market.  With its success, we are now launching this brand new AkTION series that cover eco-sports on both land and water.  Langkawi is well connected with other states within Malaysia, and also from neighbouring countries. Therefore, our intent is to add eco-sports that is suitable for sports enthusiasts of all levels, as a pillar to supplement Langkawi’s popular leisure tourism,” said Iskandar Shahril, Managing Director, E-Plus Entertainment Productions for Singapore and Thailand.

(from left) Iskandar Shahril, Managing Director E-Plus Singapore and Thailand: Tan Sri Khalid bin Ramli, CEO of LADA; and Tahira Aliya, explaining the three eco-sports during the press conference

Tan Sri Khalid bin Ramli, Chief Executive Officer of LADA, added that over 400 domestic and international participants joined the Tuba Trail Run in April this year. “LADA has cooperated with E-Plus Global Sdn Bhd to introduce the pilot programme that has resulted in a positive outcome. Moving forward, E-Plus will be incorporating more eco-sport events on many parts of the islands. While conventional tourism promotions will maintain tourism receipts, the implementation of AkTION will capture a new market and new interests towards our islands.”

Tahira Aliya sharing her recent experiences on becoming the Women's 2016 Asia Trail Master Champion during the        press conference.

He also mentioned that targets for the 2011-2015 tourism blueprint has exceeded its target of 3 million annual tourists. “In 2015, we received over 3.6 million tourists and expects to achieve 3.8 million this year. We are confident that the implementation of AkTION will boost tourist arrivals in a long run.”

Tanjung Rhu SwimFest

Mesmerizing Tanjung Rhu, Langkawi....

Tanjung Rhu SwimFest, an open water swimming competition happening on 10 December 2016, is available in three categories. The two-kilometer route is suitable for budding swimmers, while the four and six kilometer routes are recommended for multi-sport athletes including triathletes, and long distance swim enthusiasts. Starting by the captivating Tanjung Rhu beach, participants will be able to swim close to international borders, which provides a unique opportunity to experience Malaysia and Thailand in a single location. The Tanjung Rhu SwimFest will be the beach’s first international open water swimming event.

Mt. Mat Chinchang SkyBridge Climb

The iconic breathtaking Sky Bridge at Mount Mat Chinchang, Langkawi....

A trail opened exclusively for the Mt. Mat Chinchang SkyBridge Climb on raceday will bring new excitement for enthusiasts of all levels. The 4.5-kilometer climb finishes at the peak of the mountain after passing the cable car’s Middle Station, crossing across the renowned SkyBridge as well as climbing up to the Top Station. The climb will take place on 18 February 2017 and will be a truly unique way to discover the hidden jewels of Mt. Mat Chinchang.

“This will be the first time we are opening the trail for a race.  While the general public enjoy the journey up to Mt. Mat Chinchang by cable car, trail enthusiasts can seize the rare opportunity to experience it through the climb,” said Mohd Ali bin Makkit, Chief Operating Officer of Panorama Langkawi Sdn Bhd.

Tuba Trail Run 

The awesome fascinating Tuba Island, Langkawi...

With 99 tropical islands lie within the boundaries of Langkawi, it is impossible to discover every single forest. Tuba Trail Run, a project to provide exposure to the less explored islands of Pulau Tuba and Pulau Dayang Bunting, will return on 8 April 2017 and continue to be an eye-opener for first-timers and returning participants as they explore deeper on the islands’ distinct culture. The 2017 edition will offer three varied distances, including a 4-kilometer fun run, a new 15-kilometer route and the 30-kilometer route to cater to runners of all levels.

“Langkawi will yield many benefits from AkTION.  Increase in tourism receipts driven by sports tourism, the showcase and exposure of Langkawi’s less explored landscape and environmental preservation will lead to a long-term positive economic outlook and prosperity,” concluded Tan Sri Khalid.

For more information, follow us on Facebook at fb.com/AkTIONLangkawi.

ABOUT AkTION

AkTION Langkawi is a sports property to promote eco-tourism in Langkawi.  Developed by E-Plus Global Sdn Bhd, AkTION is the first-of-its-kind series aimed to promote Langkawi’s picturesque geographical landscape and increase domestic and international tourist arrivals. Three international eco-sport events under the AkTION umbrella include the Tanjung Rhu SwimFest, Mt. Mat Chinchang SkyBridge Climb and the Tuba Trail Run.

ABOUT LANGKAWI DEVELOPMENT AUTHORITY (LADA)

Langkawi Development Authority (LADA) was established by the Federal Government of Malaysia to plan and promote, and also carry out development in Langkawi. LADA was officially established on March 15, 1990 and after that started to promote Langkawi as a tourism destination especially on the MICE segment. Langkawi is the first UNESCO Global Geopark in Malaysia and Southeast Asia.

www.lada.gov.my

ABOUT PANORAMA LANGKAWI SDN BHD

Panorama Langkawi Sdn Bhd (PLSB) is a wholly-owned subsidiary of Syarikat Prasarana Negara Berhad (SPNB). On 6 January 2003, PLSB has taken over the operation of the cable car system from the former operator known as Langkawi Cable Car Sdn Bhd (LCCSB). On 1 August 2012, Langkawi Development Authority bought over the management of the cable car system from SPNB via its subsidiary, LADA Eco-Tourism Sdn Bhd. The Langkawi cable car system, currently known as SkyCab, has received numerous world-class recognitions and awards such as The Outstanding Tourism Product in Langkawi Tourism Indsutry Awards 2010/2011, The Malaysia Book of Records for having the Longest Free Span Mono-Cable Car and the First Stand Alone 360° Panorama Screen Dome Theatre as well as the Certificate of Excellence by TripAdvisor in 2014 and 2015. PLSB, which has now developed and introduced diversified entertaining products other than the distinguished Langkawi SkyCab, is ready to give visitors the most memorable experiences and enjoying moments.

www.panoramalangkawi.com

P/S: Most likely, I am really interested to join the Tuba Trail Run 2017 since I've missed the 2016 edition. I heard it was a success event with quite challenging route around Tuba Island. Definitely a must try trail run for me next year...  Plus, the Mt Mat Chinchang Sky Bridge Climb sounds fun too. Let's hope that I`ll be available during that date hohohi...

Last but not least, a photo with the awesome Champion herself, Tahira Aliya... Nice meeting you here again, Ira! =)

 

 

 

 Toodles!

RUNNERS, CYCLISTS, POWER UP!

Powerman Asia Duathlon Championships 2017 Returns to Putrajaya, Promotes Malaysia as a Regional Sports Hub

(from left) Muhammad Syafiq Rusli; Barbara Lam, Managing Director, E-Plus Entertainment Productions (M) Sdn Bhd; Tony Nagamaiah, General Manager, Malaysia Major Events; Mohammad bin Salleh, Community Service Director, Perbadanan Putrajaya; Iskandar Shahril, Race Director for Powerman Malaysia, Thailand and Indonesia; and Shahrom Abdullah

Kuala Lumpur, 25 October 2016 – The world’s largest duathlon race in the Powerman series, Powerman Asia Duathlon Championships, will return to Putrajaya on Sunday, 5 March 2017 with greater expectation on foreign participation. Organised by E-Plus Global Sdn Bhd, over 3,000 local and foreign participants including top global athletes, multi-sport elites and enthusiasts are expected to take part in the run-bike-run race.

Powerman, the pinnacle for duathlon competition globally, is the platform for ardent runners and cyclists to progress and master both sports. The championships held in Putrajaya last March upon a two-year hiatus witnessed the tremendous growth of duathletes in the region, with a record-breaking number of 2,645 participants starting the race, breaking the Malaysia Book of Records for the ‘Largest Participation of Duathlon Championships’ in Malaysia.

“The proliferation of multi-sport athletes in the region is evident due to a growing trend in the multi-sports segment. Powerman is an accessible event for athletes to pursue a greater path by mastering an integrated sport. Putrajaya is one of the admired locations to host Powerman with its picturesque landscape and well-equipped social amenities, giving participants a world-class championship,” said Barbara Lam, Managing Director of E-Plus Entertainment Productions (M) Sdn Bhd.

Four adult categories namely the Individual Classic and Team Relay Classic (10km – 60km – 10km), and the Individual Short and Team Relay Short (5km – 30km – 5km), are available for registration.

“Powerman is a great stepping stone for regular runners and cyclists go beyond their limits. The four selected categories is specially catered to participants of different levels, from newcomers to seasoned enthusiasts. I welcome all single sport athletes to take part in Powerman as the new ground to explore and test their limits.”

Interested participants can register at www.powermanmalaysia.com
or You may register at http://reg.powermanmalaysia.com/registration/index/1.

Interested? Just register at http://reg.powermanmalaysia.com/registration/index/1.

Grassroots Programme for Kids

Powerkids, the newly introduced duathlon programme for children aged between 5 and 12, is part of the Asia Championship’s expansion to nurture talented and budding multi-sport athletes. To be launched in December 2016, the grassroots activity is about the joy of movement and the first experience for children to engage in a multi-sport event. This will be the championship’s pilot initiative to introduce a programme for children.

Powerkids is composed of three age categories: 5 to 7-year-old (0.4km – 1km – 0.4km), 8 to 10-year-old (0.8km – 2km – 0.8km), and 11 to 12-year-old (1.2km – 3km – 1.2km).

“Grooming new talent requires training from a young age. Powerkids provides the exposure for kids to learn, grow and compete. Having been successfully implemented in many European races, parents – especially those who are already Powerman duathletes themselves – may consider this opportunity to expose their children to the sports that they do,” said Iskandar Shahril, Race Director of Powerman Malaysia, Indonesia and Thailand.

Powerman Drives Sports Tourism in Malaysia

Dubbed as one of the premier endurance multi-sports race in the region, Powerman remained as one of the preferred races in the sports calendar. The Powerman Asia Duathlon Championship 2016 last March recorded more than 30 percent of foreign participation from more than 39 nationalities, with the greatest number from Singapore.

Mr Iskandar Shahril, Race Director for Powerman Malaysia, Thailand and Indonesia is delivering his speech at the Powerman Asia Duathlon Championships 2017 – Malaysia’s press conference

“Malaysia’s transformation into a regional sports hub is evident. Over the years, we have witnessed a tremendous number of foreigners visiting the country to participate in various sporting events held all over Malaysia. Powerman is one example of an event that reflects Malaysia’s capabilities and capacities in organising major sporting events, which drives international participations, while generating high yield tourism receipts,” said Tony Nagamaiah, General Manager of Malaysia Major Events, a division of Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism and Culture.

(from left) Muhammad Syafiq Rusli, second runner up for the 2016 Zofingen ITU Powerman Long Distance Duathlon World Championships; Shahrom Abdullah, professional multi-sport athlete; and Iskandar Shahril, Race Director for Powerman Malaysia, Thailand and Indonesia, discussing on the training regimes required by participants in preparation for the 2017 race.

Hosting major sports event brings great benefits to a city, including raising the host’s profile and increasing tourism dollars.  Primary tourism industries like the hospitality services, food and beverage are some of the businesses that will directly benefit from Powerman.

“The championship’s schedule will ensure a minimum overnight stay in Putrajaya. We are aiming to be the largest multi-sport event next year, and play a bigger role in importing tourists. With the latest inclusion of Powerman races in Thailand and Indonesia, the increasing demand will contribute towards the prestige of the Asia championships,” added Barbara.

The organiser will also increase its efforts overseas to boost foreign participation. Promotions have taken place in Switzerland and Thailand, while plans are in place for Singapore and Indonesia.

(from Left) Barbara Lam, Managing Director, E-Plus Entertainment Productions (M) Sdn Bhd; Mohammad bin Salleh, Community Service Director, Perbadanan Putrajaya; Tony Nagamaiah, General Manager of Malaysia Major Events; and Iskandar Shahril, Race Director for Powerman Malaysia, Thailand and Indonesia, delivering their speeches at the Powerman Asia Duathlon Championships 2017 – Malaysia’s press conference.

The nation’s federal administrative centre has also confirmed its inclusion of Powerman Asia Duathlon Championships 2017 as part of its month long Federal Territory celebrations from next year. “Powerman is a renowned global brand. Its past record has proven to drive positive benefits to Putrajaya’s local businesses. We foresee that this inclusion will bring greater economic impact,” noted Mohammad bin Salleh, Community Service Director, Perbadanan Putrajaya.

Powerman, The Platform for Sports Marketing

The growing sports industry in Malaysia has turned into a main profit generation for the country and participating corporations. Businesses leveraging on major international races are more likely to benefit by reaching out to its target audience through marketing strategies that can be activated prior to, during and post-race.

“Our programme is flexible and tailored not only for participants, but also for Multi-national Corporation and small and medium enterprises seeking for an effective path to grow their businesses locally and internationally. The association with Powerman will not only allow corporations to vie for brand positioning, but a chance to expand their businesses,” noted Barbara.

Powerman Expo and lucky draws are some of the exciting programme line-ups for participants during their race pack collection a day prior to the race.

For more information and updates, visit us at www.powermanmalaysia.com.

Group photo with all the Sponsors and co-sponsors for Powerman Asia Duathlon Championships 2017 – Malaysia

Powerman Asia Duathlon Championships 2017 is organised by rights and license holder, E-Plus Global Sdn Bhd; sanctioned by the International Powerman Association and the Triathlon Association of Malaysia; supported by the Ministry of Tourism and Culture, Malaysia Major Events, Malaysia Truly Asia, Perbadanan Putrajaya, Dorsett Putrajaya, Pullman Putrajaya Lakeside, The Everly Hotel Putrajaya, Spacebib, Train Live Compete, HIGH5, Shinjiru, Spacebib, RunSociety, Beyond Ultron Sdn Bhd, Rudy Project, Suunto, 2XU Compression,  iM4U, Running Malaysia Magazine and Cycling Malaysia Magazine.

Shahrom Abdullah, professional multi-sports athlete and Muhammad Syafiq Rusli, second runner up for the 2016 Zofingen ITU Powerman Long Distance Duathlon World Championships were promoting the Powerman Asia Duathlon Championships 2017 - Malaysia

P/S: Good news for Powerman Malaysia 2017, finisher tees will be provided TOO for INDIVIDUAL SHORT category participants! Yay! How cool is that, right? Especially for the first timer duathletes who finished... Can't hardly wait to train hard and smart, especially on the cycling leg and brick training too... Yikes! Hopefully everything will be occay, smooth and clear next year.... Inshaa Allah =D

It's an honour to meet again with Mr Shahrom Abdullah, a professional multi-sport elite and endurance athlete after the press conference... See you in Powerman Malaysia 2017!

Ciao!

PRESS RELEASE - BDB MARATHON JITRA 2016 Inaugural running event sets to welcome running enthusiasts from across the country

KUALA LUMPUR, 14 October 2016 - The quaint, little town of Jitra will come alive once again when 2000 plus runners run through its roads, experience the atmosphere and scenery running through paddy field areas with the beautiful scenery and Jitralocals hospitality.

BDB Marathon Jitra 2016 which will take place on Saturday, 12th November 2016 will be flagged off from Tasik Darulaman in Jitra as early as 5am for the Full Marathon category by Y.Bhg. Dato' Izham Yusoff, Group Managing director of Bina Darulaman Berhad. This inaugural event is brought to Jitra by Bina Darulaman Berhad (BDB) as title sponsor.

The BDB Triple Challlenge 2016 aims to attract running, climbing and fitness enthusiasts both locally and internationally to experience the lush attractions Kedah has to offer while partaking in a world class event in conjunction with Discover Kedah 2016 

BDB Marathon  Jitra is the third of a three-part series of events under the BDB Triple Challenge 2016. The first event was BDB Climb & Run Langkawi which was held on 4th June 2016 had given participants a chance to explore a different side of Langkawi while for the second event, BSB Extreme Jitra which took place on 17 September had witnessed participants running, climbing and going through 10 challenging obstacles at Tasik Darulaman. As for BDB Marathon Jitra, this event hopes to see participants running in the heart of Jitra while practicing healthy lifestyle.

Dato' Izham Yusoff, Group Managing director of Bina Darulaman Berhad said, "BDB is thrilled to see the tremendous enthusiasm and support for all our past events, BDB Climb and Run in Langkawi and BDB Extreme Jitra in September. Our involvement in the BDB Triple Challenge 2016 aims to inject positive energy into ous society and foster a sporting, healthy community. We hope to continue organising similar events in Kedah for the benefit of the community and the state, as a whole.

We are also happy thay Firefly, our community airline, is keen to sponsor 14 complimentary flight tickets for domestic and ASEAN destinations (Singapore, Langkawi, Penang and Johor Bahru) worth of RM 12,600 as prizes for all the winners. It is a privilege for Bina Darulaman Berhad to be associated with a well-known airlines that is willing to contribute significantly to BDB Marathon Jitra 2016. This sponsorship is also seen as a platform for Bina Darulaman Berhad to work closer with Firefly for future events."

Firefly Chief Executive Officer, Ignatius Ong said, "We are very much delighted and optimistic that this partnership between Firefly and Bina Darulaman Berhad will benefit the community of Kedah and look forward to more partnerships with BDB."

The Marathon is open to all Malaysian and non-Malaysians, aged 18 and over. The categories, flag off time and prize details are mentioned below:

The race offers a total cash of RM 13,000 for all the first, second and third placing of all categories. Runners in the Full Marathon, Half Marathon and the 10km categories will be given a timing chip each to measure their personal record. Registration is still open for the public at https://hme.hooha.asia/BDBMarathonJitra.aspx

Thinking of its participants, BDB Marathon Jitra has come out with special packages on hotel to give them the opportunity to experience the magic of Jitra town without unnecessary stress, enjoying the race and the emotion that it will give you. Do check out BDB Hotels packages, designed with runners in mind which range as below as RM 49 per person for twin sharing room (minimum 2 persons) including nutritious breakfast and also RM 70 per person without breakfast. To add on, our official hotel partner is also offering 15% discounts for food and beverages for participants. Direct booking now at 04-917 2008.

For more information on BDB Triple Challenge 2016 is available at www.facebook.com/bdbtriplechallenge2016 and BDB Triple Challenge aslo shares their photos at https://www.instagram.com/bdbtriplechallenge2016

Oh more thing, you  can have a look at the promo video for BDB Triple Challenge here too yaa... http://bit.ly/2e2UMjv

Here are the official running tee design from Brooks including Finisher Tees for Half Marathon and Full Marathon too. Fancy medal design for all the finishers. What are you waiting for folks... Come and join me running through the quaint lovely Jitra town together...=D

P/S: There is also BDB Kedah Photo quest 2016 that will be going on from 10 until 13 November 2016. A total of RM 40,000 worth of prizes for the winners awaits. Do submit your application before 25 October 2016 via email bdbphotoquest@gmail.com .

Thanks Ms Lotfi Ismail for the invites. =D

IDEAL® Inspires Malaysians with Culinary Delicacies by Chef Dato’ Fazley Yaakob this Festive Season

Voila! Held in conjunction with the upcoming festive season, the kick off of IDEAL®’s Cooking Showcase with Chef Dato’ Fazley also saw the unveiling of IDEAL® Full Cream Evaporated Milk’s new label which carries a contemporary and refreshing look.

Shah Alam, June 17, 2016 – With the aim to inspire Malaysians in savouring the pleasures of the good life and perfecting the art of indulgence, IDEAL® Full Cream Evaporated Milk teamed up with Celebrity MasterChef Dato’ Fazley Yaakob in a series of cooking showcases, with the first session kicked off at AEON Mall Shah Alam today.

Chef Dato’ Fazley is whipping up his signature Fiery Creamy Smoked Chicken Pasta co-created with IDEAL® Full Cream Evaporated Milk at the recent IDEAL® Cooking Showcase with Chef Dato’ Fazley at AEON Shah Alam. Looks Yummeh!

Held in conjunction with holy month of Ramadhan and the upcoming Hari Raya festive season, the highlight of the event was the sharing of new recipes that showcased the rich creamy taste and texture of IDEAL®, known for its gift, as an international pedigree, for producing high quality and superior culinary experiences. Invited guests at the event also witnessed the unveiling of IDEAL® Full Cream Evaporated Milk’s new label.

Group photo at IDEAL®’s Cooking Showcase with Chef Dato’ Fazley were (from left) Ms. Eileen Chan, Category Head of Condensed Milk, F&N Dairies; Mr. Lai Ming Kong, Senior Vice President of Domestic Commercial Operations, Fraser & Neave Holdings Bhd; IDEAL®’s brand ambassador Chef Dato’ Fazley; Mr. Jauhar Munir, General Manager of Marketing, F&N and Mr. James Chean, Vice President, Strategic Business Unit (Central & North), F&N.

Commenting on collaborating once again with Chef Dato’ Fazley, Category Head of Condensed Milk, F&N Dairies, Ms. Eileen Chan said, “With IDEAL®, we are committed to inspire gourmet creations and setting gold standards in sweet creations. Through the cooking showcase and story Dato’ Fazley shared with us today, we hope our guests, including members from “Persatuan Wanita Inspirasi Negara” walked home with some inspired moments; to empower Malaysian women”.

Chef Dato' Fazley was being interviewed after winning the "Chef Selebriti Pilihan Online" award during #apo2016. Source: Youtube

Chef Dato’ Fazley who recently won the top award at “Chef Selebriti Pilihan Online” shared, “IDEAL® is my perfect partner, whether it’s baking for special occasions or cooking for my family. This year, more new dessert recipes have been created to delight IDEAL® fans, such as the Banana and Peach Crumble with Vanilla Sauce and Creamy Corn Pudding with Desiccated Coconut. The secret ingredient used to enhance the recipe’s full cream goodness and aroma is of course none other than IDEAL®. I’m honoured today to be invited by IDEAL® to demonstrate three new recipes that featured perfection whilst sharing my life journey which in many ways is like IDEAL®, flavourful and imaginative”. 

Teaming up with IDEAL® Full Cream Evaporated Milk for the second year, Chef Dato’ Fazley expressed much delight as he presented his 3 new recipes (Fiery Creamy Smoked Chicken Pasta, Banana and Peach Crumble with Vanilla Sauce, and Creamy Corn Pudding with Desiccated Coconut) co-created with IDEAL® to all invited guests at the cooking showcase held recently

“With the coming Hari Raya Aidilfitri, many families will be hosting open houses to receive and entertain neighbours, family and friends. We hope our new recipes will add to the festive cheer and delight them with the feeling of sharing and abundance.” concluded Eileen.

 

Chef Dato’ Fazley’s signature Fiery Creamy Smoked Chicken Pasta. The fiery sambal infused with the creamy goodness of IDEAL® Full Cream Evaporated Milk, is an authentic and truly Malaysian dish. Can't wait to try this recipe out soon... =)

The Banana and Peach Crumble with Vanilla Sauce co-created with IDEAL® Full Cream Evaporated Milk is both appetizing and flavourful. Enveloping the banana and peach with a dash of cinnamon, IDEAL® perfectly complements the essence of the dessert, a truly superior culinary experience.

One can almost taste the rich creamy goodness and texture of the Creamy Corn Pudding with Desiccated Coconut. The combination of IDEAL® Full Cream Evaporated Milk further enhanced the natural sweetness and aroma of the corn pudding, a perfect festive season accompaniment to delight the palate of your loved ones.

IDEAL® and its brand ambassador Chef Dato’ Fazley will be embarking on a series of cooking showcases around Klang Valley, beginning May 14 to showcase new recipes co-created with IDEAL®. Brochures featuring the tempting new recipes are available at all major hypermarkets.

For more information on IDEAL® Full CreamEvaporated Milk, please visit www.fndairies.com